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What we do
Simply put, Avalanche exists to help the "Entrepreneur" of small to mid-size businesses generate avalanches of sales activity by creating actionable marketing and sales strategies that build momentum.

Strategy isn't enough though. The typical entrepreneur is their own worst enemy. So much to do... so many distractions. Our strategies focus on creating paths that produce the best results. We design manageable, cost effective, targeted one-to-one tactics that leverage technology so the entrepreneur can get more done with less. Then we hold them accountable – coaching, guilt, whatever it takes to keep the momentum going.

Get ready for the ride!
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Wednesday, January 07, 2009
About Avalanche

Marketing maps designed for action


Whether you are an entrepreneur of a small to mid-sized business or the head executive of sales or marketing for a large corporation, we start with a discovery and analysis engagement that includes:

  • Uncover the "Present State" - gather the facts, follow the money trail, evaluate messaging, market, etc.
  • Develop the "Desired Future State" (Vision) - facilitate brainstorming sessions and conduct interviews to discuss goals, objectives, target audience, opportunties, threats, competitors, and much more.
  • Prioritize and select "Vision Breakthrough Elements" - focus on the handful of marketing and sales tactics that have the greatest value, quickest impact on the business.
  • And then, literally "Draw a Map" from the present state to desired future state - a graphic illustration that can be hung on the wall that illustrates the prioritized initiatives and tactics needed to accomplish your goals.  This includes action lists, ROI, resources, cost, and timelines.
We could walk away at this point, content that there is value just in planning.  There is, but we believe if you don't take action, then the strategy is merely desktop fodder.  So, we offer a variety of coaching packages designed to keep the strategies moving forward.  We don't let the crises du jour keep you from accomplishing this.

For the Entrepreneur:
Package A
Weekly, monthly, and quarterly reviews to evaluate progress, measure results, and adjust the program accordingly (10) hours per month

Package B
Package A in addition to scoping each tactic, finding the appropriate resources, negotiating, contracting, and managing the overall program (brand management).  Client liasion (20) hours per month

Package C
Essentially become your outsourced CMO and do all of the above plus manage the tactics (40+) hours per month

For the Sales or Marketing Executive or Entrepreneur:
Package D
One-to-one marketing campaign - develop strategy, design concepts, implement, execute, and measure an integrated, targeted campaign that includes direct mail, micro websites, email advertising, and event tactics

Package E
eMail Marketing - develop a strategy, recommend tools, design, and implement a "Stay in Touch" campaign using email

Package F        
Interactve Marketing - develop a strategy, user experience plan, and with partners develop, deploy, test and measure anything interactive
  • Web sites
  • Blogs
  • Search engine optimization (SEO)
  • Podcasts
  • Commerce
  • Business intelligence
  • Content management
Contact me
Need more info?

For more information on Avalanche's services or to schedule a complimentary consultation, please contact Dan Klein  -  (314) 623-1439 or info@startanavalanche.com. 

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